Bottle display stand



June 3, 1958 R. E. PAIGE BOTTLE DISPLAY STAND 3 Sheets-Sheet 1 Filed May 7. 1954 June 3, 1958 R. E. PAIGE 2,837,216

BOTTLE DISPLAY STAND Filed May '1. 1954 s Sheets-Sheet 2 IN V EN TOR.

Zia/52w 7 P4764 B Y June 3, 1958 R. E. PAIGE 7 2,837,216

BOTTLE DISPLAY STAND Filed May 7. 1954 3 Sheets-Sheet 5 I N V EN TOR. Jam zi Z. 57/42 ziK/m United States Patent ice BOTTLE DISPLAY STAND Richard E. Paige, New York, N. Y.

Application May 7, 1954, Serial No. 428,264

1 Claim. (Cl. 211-72) This invention relates to display partitions for bottle cases.

For many years the glass industry has shipped bottles and jars in partitioned cases to prevent breakage. The

same type of interlocked corrugated cardboard partitions have been used for years without any thought of making further use of them once the bottles or jars have been removed from the bottle case or carton. The liquor industry spends millions of dollars each year on such corrugated cases in which the liquor bottles are carried I case and expose certain of the bottles, but other than this, no use is ever made of the case or of the partitions for furthering the sales for the dealer. The smaller dealer is usually left. to his own ingenuity to display and bring attention to the bottle goods. Such dealers are not given any display means with the delivery of the goods to him. Because of his small orders the distiller has not seen fit to supply such small dealer with the needed advertising, as his sales do not warrant the additional expense to which the distiller would be put for this additional display and advertising.

It is thus an object of the present invention to provide the small dealer with display means without too great additional expense with an advertising display stand made out of the partitions so that the small dealers bottles can be displayed in an eifective and business-getting manner.

It is another object of the invention to prepare the partitions with the addition of certain score lines so that these partitions can be bent and built into any number of difierent types of displays suitable to the dealer and according to his fancy and without need for additional pieces or further advertising matter or display. 3

It is another object of the invention to make a display kit out of the partitions and rectangular corrugated top I and bottom pieces of the corrugated bottle case or carton from which the different displays can be made in an elector set manner.

Other objects of the invention are to provide a display stand formed of the partitions of bottlecases without additional expense other than for the mere scoring and Patented June 3, 1958 Figure 1 is a perspective view of a display made from two of the bottle case parts, one of the slotted partitions being folded in the center along a score line and serving as the support for a piece bearing advertising matter;

Fig. 2 is a perspective view of the partitions, top and bottom pieces of a bottle case or carton assembled in the manner in which the bottles are shipped, the top piece being broken away to show the upper edges of the interlocked partitions;

Fig. 3 is a plan tions;

Fig. 4 is a plan view of the top piece;

.Fig.. 5 is a perspective view of a still further display similar to the display in Fig. 1 but with other slotted portions being used to provide a forwardly extending supporting structure to support certain of the bottles in elevated positions;

Fig. 6 is a plan view of a top piece such as used in the display of Fig. 5' and bearing different printed advertising matter thereon;

Fig. 7 is an elevational view of one of the long partitions having decorative matter thereon and scorings aligned with the respective slots thereof;

Fig. 8 is an 'elevational view of one of the transverse partitions having the scorings aligned with the respective slots thereof;

Fig. 9 is a perspective view of a still further display wherein use is made of all of the long partitions of the carton to retain the top and bottom pieces to provide a more elevated display than the other displays;

Fig. 10 is an elevated view of the top piece bearing the advertising matter;

Fig. 11 isa plan view of one of the long partition pieces havingcoloring matter thereon separated by converging diagonals.

Referring nowparticularly to Fig. 2, there is shown thepartitions of a standard bottle case or carton for containing liquor bottles. These partitions include two long slotted partitions 15 and 16 of similar shape and design and three transverse slotted partitions 17, 18 and 19 adapted to interlock with the long partitions 15 and 16 in order to provide spaces 20 suitable to retain bottles 21.

In Fig. 3 one of the long partitions is shown, and this partition may be colored red to lend color to the display. This long partition 15 has a plurality of slots 22, 23 and 24 adapted to respectively receive the respective trans- 'verse partition members 17, 18 and 19. The long partitions 15 and 16 are madeof greater height than the transverse partition so that these spaces 20 are open at the'top ofthe box adjacent to the necks of the bottles and to'permit the easy insertion of the hand into the carton to remove the bottle from a space 20.

A transversepartiti'on is shown in full in Fig. 8 and has slots 25 and 26 for receiving the long partitions 15 view of one of the long slotted partiand 16. The slots of the long and transverse partitions printing of the already provided partitions, displays which [arrives with the merchandise correctly timed for its immediate use, permits designs adapted for either simple counter display or an elaborate window or ledge display and thus adapted to fit into the store pattern or layout. 7 For other objects and for a better understanding of C the invention, reference maybe had to the following are aligned upon assembling the partitions together in the usual manner. The lower edges of all of the portions will be aligned in the same horizontal bottom plane. The

lower edges of the partitions. are supported on a bottom at 29 and surrounds the partitions. These partitions and top and bottom pieces are usually thrown away by the dealer along with the box after the bottles have been 3 placed on the shelves for display. The dealer is thus usually left without any display means from the shipper, and the partitions and boxes become waste. The partitions of standard form, as they now come, are inflexible and cannot be used to provide any satisfactory or suitable display.

According to the present invention by the'addition of a few scoring lines to the partitions so that the partitions are made flexible and by the addition of printed matter to the top and bottom pieces, it becomes possible to erect the partitions and the top and bottom pieces in such a manner as to provide display stands for supporting the bottles and for display advertising matter which will attract the eye of a prospective customer entering the dealers place of business.

Referring now back to Fig. 3, it will be noted that the present long or longitudinally-extending partition has scoring lines 30, 31 and 32 which lie respectively coextensively with the respective slots 22, 23 and 24. This partition may also be colored, as indicated on the face of the member, in red, or in any other color. Thus, a partition which can be flexed intermediate its length has been provided. The partition can be bent along the scoring lines, either in halves or in quarters.

As shown in Fig. 8, a transverse partition 17, 18 or 19 is provided with scorings 33 and 34 respectively coextensive with the respective slots 25 and 26. This makes it possible for the transverse partition to be flexed, if desired, into thirds. These scorings of the partitions render them adaptable for use in a display in a manner to be presently described and in numerous other .ways to make different displays.

As shown in Fig. 4, a top piece 28 is Provided with advertising matter indicated generally at 35 and with a red inked area 36 to conform with the red ink on the face of the long partition 15 or 16.

A simple display arrangement is shown in Fig. 1, wherein only the top piece 28 and one of the long partitions 15 or 16 is used. The long partition 15 is flexed or bent about the intermediate score line 31 so that one-half is angled relative to the other half. This will arrange the slots 22 and 24 opposite one another so as to accommodate red bottom edge portion 36 of the top piece 28 having the advertising matter 35 thereon. The partition 15 thus provides adequate footing for the support of the top piece 28 and the bottom coloring 36 will blend'into the coloring of the piece 15 or 16. The advertising matter 35 will lie above the upper edge of the bent or flexed piece 15. The bottles 21 will lie in front of the piece 28 and at the opposite sides of the bent endsof the partition 15.

By the use of the transverse partitions, slightly different forms of the display can be made as shownin Fig. 5. A long partition (Fig. 7) having designs thereon, as indicated at 37 and 38, hasslots 22', 23 and 24 with the respective co-extensive scoring lines 30, 31 and 32'. The top piece 28' has a decorative pattern or design39 .difierent from the pattern shown on the top piece 28 of Fig. 4. This top piece 28' is inserted by its lower .edge into the slots 22 and 24' of the piece 15, bent along the scoring line 23' in halves, as shown in Fig. 5.

The transverse partitions 17, 18 and 19 are interlocked with the partition 17 extending transversely and the partitions 18 and 19 running parallel in a forward direction and the slots 26 of the respective partitions 18 and 19 receiving the lower edge of the flexed long partition member 15' so that it will be elevated and support is received from the transverse partitions that are interlocked together. It will be seen that with this display the transverse partitions not only provide spaces into which the bottles 21 may be placed but also provide at their intersections a support to retain the bottles in elevated positions above the bottles on the supporting surface. By this arrangement a larger and elevated display of bottles can be obtained;

co-extensively with the interlocking slots.

4 Referring now to Figs. 9, l0 and 11, there is shown a still further arrangement of the partitions and top and bottom pieces to provide a still larger display. In this arrangement, both of the long partitions and both the top and bottom pieces are employed. The transverse partitions are also employed, and in fact all of the parts are used.

According to this arrangement the bottom piece 27 is assembled in an overlapping manner with top piece 28". The two long partitions 15 and 16" are employed to secure the bottom and top pieces together. The top piece 28 has a different pattern or display from the other top pieces as indicated at 4-0. This long partition 15" is given a color design, Fig. 11, including red end areas 41 and 42 with a gold or yellow area 43 bounded by converging diagonal lines 44 and 45. Each of the long partitions 15" and 16" are bent along the intermediate scoring line 31" and slot 23", and the two slots 22" and 24" receive the joined portions of the bottom and top pieces 28 and 28".

The transverse partitions 17, 18 and 19 are interlocked and the lower edges of the bottom piece 27 is fitted into the slots 26 in the upper edges of the fore and aft extending partitions 18 and 19. The bottles 21 can be arranged in the spaces between the transverse partitions and upon the interlocked edges thereof so that the bottles may also'lie in an elevated position to give an extended and greater display of the bottles.

While only three examples have been made of the manner in which the partitions and top and bottom pieces of a corrugated carton can be utilized to form displays, it will be apparent that many other displays could be made with the same members. It should be apparent that this manner of providing these displays has been i made possible by the provision of scoring lines rurming It will also be apparent that any type of display matter data can be disposed on the top and bottom pieces or partitions. The partitions can be bent either singly or at three locations, as may be desired, for the particular display arrangement to be made.

While various changes may be made in the detail construction, it shall be understood that such changes shall be within the spirit and scope of the present invention as defined by the appended claim.

What is claimed is:

A bottle display stand formed of the top and bottom members and the partitions of a bottle case, one of said members having advertising matter thereon and overlapping the other member, certain of said partition members each having a transverse score intermediate the length thereof and bent on said score to provide portions lying at an angle relative to each other, said certain of the partitions each having a slot on each side of said transverse score, said slots extending inwardly from one edge thereof so that they are aligned with one another when the partitions are so bent, said certain of the partitions arranged as wing pieces and frictionally receiving the overlapped portions of the top and bottom members on each side edge thereof to hold them in said overlapped position and other of the partitions being interlocked and certain of said other partitions having parallel slots in their upper edges receiving the lower edge of one of said members to provide a support for the members and for the bottles to be displayed.

References Cited in the file of this patent UNITED STATES PATENTS 

